blogs and comments

dear bloggers,

Thank you all for visiting my blog again and again. It makes me feel so
happy to see more number of viewers everyday to my blog. While your
visit encourages me to add more information and value to my blog, your
small views about my blog in the comments column will help me understand
your feelings and the effect the blog had on you. The comments which i
received from some of the viewers were a reflection of their feelings
about my blog. I am thankful to all those who registered a comment.
One visitor has just left a hi and a small wish for the weekend when
she visited the second time. It had so much of personal touch as if
she is wishing a friend. Thanks sandy for the wish.

mom is going to bed

Mum said, "I'm tired, and it's
Getting late. I think I'll go to bed."
She went to the kitchen to make sandwiches for the next day's
Lunches. Rinsed out the popcorn bowls, took meat out of the
Freezer for supper the following evening, checked the cereal box
Levels, filled the sugar container, put spoons and bowls on the
Table and started the coffee pot for brewing the next morning.
She then put some wet clothes in the dryer, put a load of clothes
Into the washer, ironed a shirt and secured a loose button. She
Picked up the game pieces left on the table, put the phone back on
The charger and put the telephone book into the drawer. She
Watered the plants, emptied a wastebasket and hung up a towel to
Dry. She yawned and stretched and headed for the bedroom.
She stopped by the desk and wrote a note to the teacher, counted
Out some cash for the excursion and pulled a text book out from
Hiding under the chair. She signed a birthday card for a friend,
Addressed and stamped the envelope and wrote a quick note for the
Grocery store. She put both near her bag.
Mum then washed her face with 3 in 1 cleanser, put on her Night
Solution & age fighting moisturizer, brushed and flossed her teeth
And filed her nails.
Dad called out, "I thought you were going to bed."
"I'm on my way," she said. She put some water into the dog's dish
And put the cat outside, then made sure the doors were locked and
The patio light was on.. She looked in on each of the kids and
Turned out their bedside lamps and radios, hung up a shirt, threw
Some dirty socks into the hamper, and had a brief conversation
With the one up still doing homework.
In her own room, she set the alarm; laid out clothing for the next
Day, straightened up the shoe rack. She added three things to her
6 most important things to do list. She said her prayers, and
Visualized the accomplishment of her goals.
About that time, Dad turned off the TV
And announced to no one in particular. "I'm going to bed." And he
Did...without another thought.
Anything extraordinary here? Wonder why women live longer...?
'CAUSE THEY ARE MADE FOR THE LONG HAUL.........
(and they can't die sooner, they still have things to do!!!!)

Marketing Vs selling

Hi bloggers and others who visit my blog, today I would like to share something about selling and marketing.

What is the difference between selling and marketing, both are similar and pertain to the same department in many offices. That is what many of us think. While selling means giving whatever we have manufactured for a price, marketing means manufacturing what others need and giving it away for a price after due consideration of the purchasing power of the buyer. This is too technical for us.

Let us simplify this in our day today activities. A mother prepares a dish which is easier to make and involves less strain on her. The child may not like the dish the mother has prepared or may throw a tantrum if asked to eat it. If the mother insists that the child should eat what she has prepared, it is selling, without taking into consideration the child’s requirements and tastes. The mother may not have the time to prepare what the child expects immediately or the ingredients may not be readily available at home.

On the other hand, if the mother studies the child’s tastes and preferences for certain dishes and observes what the child loves to eat, and prepares it, the child will lovingly gobble up the whole food without any extra effort. This is exactly done in the market research and survey. This is the crux of marketing.

If on the other hand, the mother sits with the child on the previous day and discusses what he or she likes, but due to non availability of the resources at home, she could not make it or she suggests some other dish which the child may like, although not in the first instance, it is called negotiations in marketing parlance.

An organization which was manufacturing pens interviewed two people for the post of marketing executive. The first person entered. The interviewer asked him to sell the company’s pen to him. The candidate explained to him the quality, brand name of the pen and the superior quality of the ink used and sold the pen. He was asked to wait, while the next candidate entered. He was given the same task. The candidate took the pen from the interviewer and broke it into two pieces. Then he said, now that you don’t have a pen, you can try this pen and explained to him its features. Guess, who was selected for the post.

Obviously, the second one, because while the first candidate explained what was already there in the pen, the second candidate broke the pen and created a need for it.

This does not mean that you always have to destroy something to sell something, but the lateral thinking skills which the second candidate possessed was appreciated and he was selected for the post.

Marketing not only involves giving what the customer wants, but also to create a need for the product manufactured .